Haskins is best known for beating Kentucky for the national championship in 1966 (as chronicled, with some flourishes, in the movie Glory Road); he also won 719 games and got Texas Western, now known as University of Texas-El Paso, to the NCAA tournament 14 times in his years at the school (which has 16 total appearances).
The story of the 1966 Texas Western Miners was perfect for a Disney movie: On the night before the title game against Kentucky, Haskins decides to start five black players, they win and all is good.
Haskins liked "Glory Road." He hated that part. He never said it publicly. He was above that. Fact is he had started five black players from Day 1, and the movie made Haskins look like he was afraid to do so. That pained him.
To pretend everything was great after the championship was a stretch, too. Racial slurs were never his greatest enemy. It was far more personal.
He was 36, with a wife and four kids. He had a low-paying job at a school no one had ever heard of. It had taken the family three years of living in the football dorm to save up for a house.
And he had a decision to make. A decision none of his coaching peers could understand why he was contemplating.
There was an old coaching axiom back then, when many college teams were still segregated. If you coached at a school that allowed black players, the joke went: "you played two at home, three on the road and four if you were behind."
You never played five, especially in the South. Jackie Robinson had come along well before in baseball, but he was one black on a team full of whites. An all black team presented a different image to America.
Every coach knew it, including all of Haskins’ friends.
"They’d say, ‘Don, are you crazy?’ " Haskins said.
By starting five black players, as he planned to do, the upward arc of his career would be over. He had started as a high school coach in a town of 253. He was a talented guy, big money and big opportunity awaited. Not this way though.
If he won, bigger, richer schools would see him as the coach of "the black team." They’d never hire him. If he lost or, heaven forbid, there were any discipline problems with his players (there weren’t), he’d be fired and likely never work in the NCAA again.
"I understood what they were saying, I just said, ‘Piss on them,’ " Haskins said. "Piss on them all. I brought these kids here; I’m playing my best players.’ "
The victory helped integrate not just schools but entire conferences – the ACC, SEC and Southwest Conferences were segregated at that point. Almost immediately the floodgates opened.
"He literally got thousands and thousands of black kids scholarships to college," said Nolan Richardson, a former Haskins player. Later in life some of those players he had never met would approach him at airports and restaurants and thank him.
Haskins, as his friend’s predicted, got zero job offers. The only major school to ever try to hire him was his alma mater, Oklahoma State. Today if someone won an NCAA title at a mid-major, they’d choose their multimillion dollar job. Not in 1966. Not with that starting five.
He did get hate mail by the bucket. And the NCAA dispatched an investigator to look into the players’ academics (they were legit). He was shredded in much of the national media. Sports Illustrated even concluded he was exploiting blacks, not helping them, a charge his old players still bristle at.
"For a long time I said winning that championship in 1966 was the worst thing that ever happened to me," he said.
In recent years he was no longer bitter about those days. He had come out on top in the end. The world had come around on the Glory Road he paved.
People began to appreciate that in a sports world filled with hyperbole, a young man gave up so much personally because it was the right thing to do. The thing no one else would.
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