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So, while it is technically true that the conference's name and changes to it will be a part of...

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So, while it is technically true that the conference's name and changes to it will be a part of this review, the conference name is unlikely to change in the re-branding effort. I've been assured that the conference, and new commissioner Mike Aresco in particular, appreciate the value of the Big East name and its name recognition for events like the annual Big East Tournament in Madison Square Garden. Don't expect the Big East name to be going anywhere any time soon.

Discussion Of Possible Big East Name Change Premature At Best - Big East Coast Bias
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